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PORTFOLIO
LIVEWIRE
LiveWire is an EV Motorcycle company created by Harley-Davidson. LiveWire is Harley-Davidson's answer to the climate relevant curiosities of electric vehicles. Working with LiveWire , I created for both Brand and Marketing teams.
Focusing on brand awareness, organic social media marketing advertisements allowed us to drive traffic to our website and demo/test rides across the USA. Campaigns, such as "The Next Victory Lap" tease allowed us to sell out our newest model motorcycle, the Del Mar, in 18 minutes.
Other materials were:
Posters, Brochure Invites, Apparel, Semi-Truck Wraps, Enamel and Bronze Cast Pins, Motorcycle Manual Concepts, and more...
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